Can LinkedIn really serve as a traffic engine to your blog or Web site? Should you invest as much time in LinkedIn as you do in Facebook or Twtter? The answer to both questions is “yes.”
To be sure, both Facebook and Twitter are great and drive significant traffic to our blog. But, during the past several months, we’ve seen tremendous traffic growth resulting from our more aggressive engagement on LinkedIn.
How’d we do it? In this post, we share our three simple steps:
1) Join LinkedIn Groups.
For the purposes of this post, we’re going to assume you’ve joined LinkedIn and filled out all your information on your profile. But have you joined any Groups? Joining Groups allows you to find like-minded people (or, better yet, people within specific interest or career areas whom you’d really like to drive to your content) and engage with them by sharing thoughts, questions and, yes, even your blog posts.
For example, is your potential customer base small businesses within your local city? Find a LinkedIn group for your local Chamber of Commerce; or perhaps a LinkedIn group of local small businesses; or, even better, a LinkedIn group of small business professionals from within the industry or field you’d like to target.
2) Share Your Content with Your Groups.
You’re probably currently sharing your blog content on your Facebook page and Twitter page. But are you sharing it with your LinkedIn network? More importantly — are you sharing it with your LinkedIn groups? For years, we’ve been posting our content on our LinkedIn page, but weren’t sharing with our groups. Once we started sharing our content in a targeted way with relevant groups (i.e., the groups who would actually be interested in the specific content we’re sharing), we saw a sharp increase in traffic. In fact, LinkedIn has been the number one source of traffic to this blog, having driven more than 1,100 people to this site thus far in 2013.
3) Engage. Engage. Engage.
The great thing about increased LinkedIn traffic is that it brought an increase in questions, comments and overall engagement both on our blog and on my LinkedIn profile. We give this same advice to folks managing Facebook and Twitter pages, too: Don’t ignore commenters on LinkedIn. Engage with them. Answer their questions. Ask them questions. Thank them for their comments.
The best part about LinkedIn is that it’s made up of users who are engaged specifically for business networking. They’re not there to post and view photos of LOL Cats. They’re they’re to network — and so are you.
These steps aren’t rocket science. But they’re proven.
We’d love to hear your feedback in the comments section below — especially if you have any additional advice for LinkedIn users, or have tried these steps successfully.