More than 50 percent of consumers make their purchase decisions by reading blogs.
This insight reveals how content marketing can drive the bottom line of any business. However, content marketing is much more than just content.
But some business owners still have doubts over its discipline, viability, and effectiveness in increasing brand awareness.
This is mainly because they tend to believe in the common myths associated with content marketing.
It’s important to bust these myths to understand what content marketing is and what it is NOT so that it works for your business.
Let’s explore the myths and reality of content marketing in detail.
Myth 1: Content marketing is just blog posting
What content marketing actually is: More than 70% of marketers are producing significantly more amount of content as compared to last year.
So, does that mean they’re only blog posting? Of course, not!
Blogs are regularly updated with valuable, high-quality content as a contribution to content marketing. However, it’s not the only or the most significant source.
There are other ways to market your business through content other than blog posting only (e.g. by distributing press releases related to your business, designing a captivating website with attention-grabbing content, and preparing an interesting infographic).
Therefore, it’s clearly not the same thing.
Myth 2: Content marketing is another name for social media marketing
What content marketing actually is: Social media is just the platform that yields results only with the right content.
In short, without the right content, businesses can share nothing on social media.
While they’re interlinked, they aren’t the same thing. Moreover, it’s always the content strategy that’s put in place before devising a social media strategy.
Myth 3: Content marketing doesn’t pay off
What content marketing actually is: As compared to PPC, content marketing offers great value for money.
However, it’s absolutely foolish to believe that content marketing is inexpensive.
In fact, content marketing is a method that requires a constant resource commitment and budget to keep rolling.
Myth 4: Outsourcing content marketing keeps costs low
What content marketing actually is: Many businesses turn to outsourcing to avoid hiring full-time content developers.
This is because they believe that writing can be done by anyone, and therefore, they look for lowest bidders.
Businesses then turn to least expensive writers and demand high-quality work.
While in some cases that may even work, it isn’t a strategy that would always work for you.
It isn’t easy to find passionate writers who are truly interested in the success of your business.
But if you believe in quality, it’s important to set some standards and recruit writers whose writing skills are worth the price tag.
Myth 5: Content marketing is a temporary platform
What content marketing actually is: While many businesses believe that content marketing methods are the ultimate game changer for them, they also believe that the results and benefits are temporary.
While it’s difficult to predict if the principles will continue with the same title, it’s definitely here to stay.
Eventually, the concept will not only be accepted as the ultimate marketing method but businesses will also learn to treat it like an asset.
Myth 6: Content marketing is the easiest way to promote business
What Content Marketing Actually Is: Content marketing is neither easy nor quick.
Sometimes, it can take really long to yield results out of content marketing.
As opposed to traditional advertising, content marketing may not provide immediate results — of your success or failure. It’s going to take time. But the good news is that it promises long-lasting benefits.
For instance, you can always check the performance of your post and find out if it’s still generating traffic.
Wrapping it up
Not all marketers are sure about why content marketing is becoming so popular these days but they still want to jump on the bandwagon to reap the benefits like others.
However, to fully make the most out of content marketing, it’s essential to understand what it really is. Busting these few common myths can help you understand what content marketing is not.
So, what do you think about content marketing for your business?