As the old saying goes, “A picture is worth a thousand words.”
Graphics have the ability to reach into the mind and convince the viewer with a clarity of purpose few written words can match.
For marketing, visual content refers to imagery specifically designed to have a persuasive appeal.
The right imagery can help cement your company and product line in the public imagination.
Here are six ways you can get a leg up on the competition by leveraging the imagery in your next marketing campaign.
Leverage Infographics to Their Greatest Effect
Showcase how your product differs from the competition by illustrating its features through an infographic.
Cover the most important facts and figures alongside tactfully selected images to quickly impress your prospective clients.
Utilize a Variety of Graphics
GIFs, memes, stock photos, and videos all serve their roles in helping connect customers with your business.
Look at what your competition is doing to determine which collection of visual content will best reach out to your clients.
Ask clients directly what they prefer if you have the time and resources available to run a survey.
Pictures Tell a Short Story — Videos Tell Novels
Almost 80% of people online would rather watch a live video than read a blog or video graphic.
The reason is simple — people find it vastly more enjoyable to be told about something than to have to read and process the information.
We see this every day with television and the rise of video streaming services like Netflix.
Just make certain that your video is entertaining, informative, and not overly long.
Use a Dedicated Landing Page
Creating visual content is only half the challenge.
The other component is knowing where to place it for maximum impact.
That is where the humble landing page steps in.
By creating pages dedicated to a specific product or service and leveraging rich media (videos and graphics) you will be able to attract viewers and maximize conversions.
Make Presentations Work for Your Company
There is a reason why many business meetings revolve around a projector and PowerPoint presentation.
Being able to succinctly describe the key data points surrounding your products and services is vital to gaining the attention of your target demographic.
While it is inconceivable to expect viewers to load a desktop program to view your advertisement, it is exceptionally easy to create slideshows on modern websites.
Put one on your landing page and see your conversion rate increase rapidly!
Remember You Are Not the Only Source of Visual Content
It is easy to forget when developing a marketing campaign that your greatest public relations asset may very well be your current client base.
Integrate pictures and videos of your clients’ using your products to help add legitimacy to your campaign.
There are many ways to collect this, from asking clients for submissions in your store to integrating feedback on your Facebook page.
Just make certain that you have the client’s permission to utilize the material first to cover all ethical and copyright concerns.
Graphical content provides marketing opportunities vastly superior to traditional copywriting.
By leveraging the power of visual media it is possible to reach more people in your target demographic and inspire them to share and discuss your marketing campaign with others.
After all, even platforms like Twitter that share text makes a point of enabling people to share images and videos with equal ease.
Turn to a graphics designer today to make your next marketing campaign a true success.