“To build great relationships, you need to want more for people than you want from people.” – John Maxwell, bestselling author and business coach
Are you giving more than you’re trying to get from your content?
How much of your content is promotional, versus providing real value to your audience?
The most successful businesses are those which find a need and fill it. In order to do that, it’s necessary to really understand how a product or service will make the lives of your customers better in some way.
That same process should apply to your content.
Too many companies may offer great products or services, but their public presence is all about self-promotion. They don’t understand that engaging content can be as much of an asset to the bottom line as constant sales pitches. Maybe even more so.
The ideal split for your content should be 80 percent devoted to information your customers will find useful and 20 percent allotted to sales or other types of promotional announcements. [Read more…]