You’ve probably heard colleagues discuss conversion rates during sales meetings, but what are the steps you can take to boost your conversion rate and attract loyal clients? [Read more…]
More than 50 percent of consumers make their purchase decisions by reading blogs.
This insight reveals how content marketing can drive the bottom line of any business. However, content marketing is much more than just content.
But some business owners still have doubts over its discipline, viability, and effectiveness in increasing brand awareness.
This is mainly because they tend to believe in the common myths associated with content marketing.
It’s important to bust these myths to understand what content marketing is and what it is NOT so that it works for your business.
Let’s explore the myths and reality of content marketing in detail. [Read more…]
As a business and a brand, companies need to establish themselves as a credible authority and resource on topics related to their products or services. Publishing a blog as an extension of their business website, communications, and marketing strategy is a simple and highly accessible way to do this. A blog may be used to discuss topics related to company products or services as well as learn what their audience seeks to improve their products and services.
Blogs serve multiple marketing and lead generating needs by:
- Driving traffic to your website
- Converting traffic into leads
- Establishing company and brand authority
- Developing long-term results
Content creation isn’t enough.
Sure, it’s great that your company has a blog and a social media presence. But if you’re not feeding your visitors content on a consistent basis, you’re limiting your business success and risk having your established audience go elsewhere.
Whether it’s via a blog, Twitter, Facebook, Instagram, or email newsletter, you need to stick to a frequent and reliable content creation and posting schedule. Why, specifically? We deliver three substantive reasons below. [Read more…]
You may not be developing the next great novel, or aiming for a Pulitzer Prize winning series in the Times, but if you are responsible for creating great content consistently for your company or organization, then you are a writer.
As we can learn from some of the greatest writers of our time — and as I have learned through success and failure — the key to writing well is writing every single day.
The most creative, productive time of my work life was when I was writing a blog post (both here and for my personal blog) 3-5 times per week. About a year ago, for a variety of reasons that cannot be excused, I stopped doing this.
I recently reversed course and discovered the creative, productive, therapeutic, and other benefits of writing each and every day. [Read more…]