More than 50 percent of consumers make their purchase decisions by reading blogs.
This insight reveals how content marketing can drive the bottom line of any business. However, content marketing is much more than just content.
But some business owners still have doubts over its discipline, viability, and effectiveness in increasing brand awareness.
This is mainly because they tend to believe in the common myths associated with content marketing.
It’s important to bust these myths to understand what content marketing is and what it is NOT so that it works for your business.
Let’s explore the myths and reality of content marketing in detail. [Read more…]